Much effort relates to the design and development of an effective marketing mix
Tourism and Marketing Plan
Marketing affects all the operations tourism. The investment in modern tourism is particularly very heavy and the establishment of an adequate infrastructure requires long time. To develop the tourist potential of a country, there is a need of well planned tourist marketing policy.
According to Krishnapur, ` `marketing and tourism is to be understood as a systematic coordinated execution of business policy by tourist undertakings-whether private or state owned, at local, regional, national or international level o achieve the optimum satisfaction of the needs of identifiable consumer groups and in doing so to achieve an appropriate return.’
This definition stress that marketing and tourism an appropriate return
This definition stress that marketing and tourism involved coordination of police of several organizations at several levels and it also lays stress on this point that marketing in tourism is concerned with the needs of identifiable consumer groups.
Tourism and Marketing Plan
This would involve the following:-
Development of marketing research system in order to determine what consumers want.
Investigation of how the market is made up and the best way to break it down into groups or subsets which are most attractive to the organization through a process of market segmentation.
Design and development of suitable tourism products and service offering to appeal to the chosen segment. Product planning to enable the organization to meet its chose goals, determined through a presences of objective setting.
Communication to the consumers and potential consumers to inform them of the services which are available and, if appropriate, to remind or persuade them by means of advertising and promotion.
Ensuring that the service offering s available and accessible to consumers via an effective distribution program so that they can buy the service at a value (pricing).
Monitoring ad evaluation of the above program implementation, to measure its effectiveness against profitability targets, and assess success in achieving organizational goals.
The above represent a brief outline of the tourism marketing planning task.
Much effort relates to the design and development of an effective marketing mix.
Article by Eric Powers
Customer loyalty will probably be the lifeblood of your hair salon. Not only will creating loyal customers ensure increased revenue from each customer, but it will drive their referrals to other customers and perhaps the rest of their families. The Stylist Connection Creating strong relationships between stylists and customers may be the best route to lasting customer loyalty. To allow for this, customers must be relatively assured that they can get the same stylist when they return. Keeping low employee turnover is a first step and this can be done by keeping your employees happy over the long-term. Offer a comfortable work environment, competitive salary, and bonuses based on performance to make your best staff feel appreciated. An appointment system that allows for customers to reliably reserve the stylists they want is the second step. Stylists might often remember regulars and their desired styles on their own, but encouraging them to document their clients to offer better service as they return can systematize these efforts. With a CRM (customer relationship management) database system, the salon can use computers to support this work, making client information available to all staff. The CRM system can be used to schedule customer appointments proactively, by reminding customers when it is time to return through calls, postcards, or even automated emails.Consistency is Key At the same time as these strong connections between stylists and clients are encouraged, you must avoid the pitfall of having a few superstar stylists who can’t handle all of their appointment requests. Not only will they be able to demand higher and higher salaries and credibly threaten to break out on their own, but you will lose sales when other stylist stations go unused. Make sure all staff are consistently trained and have the skills and support they need to become customer favorites. Although some may still rise to the top of the pack, if customers see that they get consistently high quality service no matter who they work with, they will learn to value the salon even when they cannot get their favorite. Other Direct Loyalty Incentives Loyalty programs that encourage repeat visits through a bonus program can be useful. However, be careful to maintain the premium brand image of the firm. Customers who think the main reason to keep coming back is to get the tenth haircut free, may also be customers who would easily try the promotions from a cheaper salon.
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Article by Larry Gully
Do you battle when planning your month-to-month crew conferences? Are your gross sales group coaching conferences poorly attended? Is assembly time hectic?
Should you answered yes to any of those questions, then this direct sales/network marketing direct sales meeting planning template will change your life. There is a simple formula for putting together interesting, fun, keep-’em-coming-back team trainings.
Network Advertising-Direct Sales-Celebration Plan trainings
It does not matter whether you are a celebration plan, network advertising, or direct sales company, this template for planning meetings will work for you. Most corporations have three providers which differ from company to company. In any of those business models they are:
Bookings, prospecting, finding enterpriseSharing the chance, recruiting Showings or displays and/or product dataAfter you determine what your three essential assembly matters are, then you may apply them to this three-half template. For the aim of this text we are going to discuss a house social gathering plan company. If you’re a community advertising and marketing firm or a direct gross sales firm that doesn’t depend on the get together plan for leads don’t decide your self out. This nonetheless applies to you. Simply divide the assembly up into your applicable expertise as they relate to your business .
Each coaching assembly has the identical 5 parts. In our instance, the assembly will likely be divided into its 5 segments.
Networking timeHalf 1 Displays: focus on presentation abilities, gross sales abilities, product dataHalf 2 Alternative: work on recruiting abilities, interview questions, recognizing crimson flags, etc.Half three Bookings: devoted dialogue of discovering enterprise, leads or bookings and changing into higher at it.Wrap-upPlan Your Coaching AssemblyPlug one in every of your three assembly components into the template each month. Then further define your training meeting by selecting one of the following presenters to apply to each segment.An outside speakerA beginnerA seasoned repA marketing consultant who is just not that good however did one thing nicelyOne other chief in your groupYouA videoHouse office representativeNow decide a format for each section of the training:roundtabledivide into groupslecturenetworkingrecreationthemecombination of of the aboveBy making use of completely different presenter, completely different codecs, and completely different materials on the identical matters that concentrate on the important thing abilities crucial to achieve success in your direct promoting enterprise, you’ll practice everybody on what they want and never alienate the seasoned reps with boredom.
The start of the coaching is all the time networking. The tip is a thanks and wrap-up and extra networking. Delegate components of those sections out at every coaching for the following coaching meeting. Make the most of the abilities of your group to help with the coaching meetings. When you have a very social person, then they should be the greeter. If there is an awesome recruiter, then that person may be the one in charge of taking the visitors and new consultants under her or his wing so that they do not feel left out. A enroll sheet for duties is all the time helpful. Have a routine of passing it around for sign up for the subsequent training. Examples of what ought to be on it are: clean up, set up, paper products, snacks, beverages, carry stuff to automotive, and the like.
The networking portion originally is very important. Incorporate networking games or activities into the arrival time so that everyone is forced to chat. Don’t have chairs set out during set up. Pressure the mingling. (Everyone can grab a chair when it is time to sit down.)
Direct Gross sales Workforce Assembly Video games
There are various networking video games which might be enjoyable and encourage creating relationships. On colourful word playing cards jot down something about each person that you know that everyone else may not. As the consultants arrive, they pick a card and attempt to discover their match. The playing cards could say issues like:
Going to nursing collegeHusband installs carpetHas tripletsEtc.”One other direct gross sales coaching game that is good for networking is what I call the peanut butter and jelly game. On colorful note cards write matching or complimentary items and people have to find the compliment that goes with their card. For example:Peanut butter and JellyTurkey and StuffingHam and EggsMaintain The Comng To Meetings
These kinds of games are fun and will assist folks develop friendships. When you’ve gotten buddies on the coaching assembly, you retain coming back.
Six Gross sales Assembly Ideas
Don’t be the presenter each time and don’t “add on” when the opposite presenters are done.The networking section may be very important. Put time into making it completely different every coaching meeting.Use themes to generate interest.Preserve them guessing by utilizing the completely different codecs and presenters.Delegate and be specific. Inform your presenter precisely what level you need lined, however not what format or how one can say it.Chat with the presenters earlier than the coaching assembly about their subject and what they are going to do.
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Many small business owners and managers approach marketing in a shotgun approach. They throw money at different marketing activities and hope that something hits their target. In most of these cases, the results are poor. Owners and managers start blaming the radio stations, the ad agency, or even the marketing consultant who told them marketing was the most important activity of their business. They don’t understand the need to plan and map out their marketing efforts. Planning is key to reduce marketing costs and increase effectiveness.
When an entrepreneur starts a business, they decide on the product or service, determine where they are going to get it, and plan on how they will sell it. Most owners and managers don’t realize that this planning actually coincides with marketing planning, but in order to be successful a conscious effort has to be applied to planning marketing activities that correlate to creating the product or service and selling it.
As we discussed in the marketing concept of consistency, marketing must be consistent. In order for marketing to be consistent, it must be planned. You must plan each step of your marketing just as you do a business plan. Most businesses have realized the need for a business plan. It helps to guide where the company is going, what is expected, and what they will do when they fail or succeed. These are the same reasons for creating a marketing plan. You must know what the goal of your marketing is, how much you are budgeting, the expected results, what to do if you exceed or fall short of your goals and expectations, and how to relate your marketing to the rest of your company.
Planning consists of your marketing roadmap. It tells you where you are starting, what’s your end point, and what the path is to get there. Your organization’s goals are included in planning. Budgets, analyses, and forecasts go into your planning.
Strategies are how you accomplish your goals and forecasts. In fact, strategies are part of the plan. Strategies tell you how you will get from the starting point to the end point and the specific way you will take your planned path. Strategies consist of the action steps that you will implement to obtain the forecasted results. To sum it up, planning creates the big picture and strategies make up the individual parts of the big picture.
Marketing planning is typically conducted by your executive staff. The top-level managers usually provide input and feedback for the necessary goals and objectives to make your company successful and maintain a high level of growth. If you have a dedicated marketing department, they will ultimately be responsible for the marketing plan and its contained strategies, but the entire company must be involved in creating the basic outline of your marketing plan.
The marketing planning should begin with an overview of your business and what you intend on selling. When starting here, you should define your business specifically and break down your products and services so that everyone involved understands the basis for all of your marketing planning. Your marketing planning should consist of goals and objectives that relate to the goals and objectives of your business plan. From there, you should analyze your target market, competition, strengths, weaknesses, threats, and opportunities (SWOT). You should also include what you are budgeting for this marketing plan so you can plan strategies correctly. Forecasting your expectations will give you benchmarks to evaluate your marketing planning, which leads to the need to determine how you will assess your results and what types of metrics need to be installed to successfully review your progress and success or failure.
Creating a roadmap is vital to being successful in business and marketing. Marketing can be expensive, wasteful, and ineffective if not properly planned. The old adage, “Failure to plan is planning to fail,” is very true in the realm of marketing. Even though many of today’s marketing activities include free and low-cost tools such as social networking, engaging marketing activities without planning can become expensive in regards to time spent.